Sponsored by Belvedere and Blue Point Brewing, the November 2nd event at Industry City unites the most-forward-thinking bartenders and spirits to create the cutting-edge bar of tomorrow. From robotic brewers to branded ice, and from machine-driven recipes to novel beverages, the evening will examine how innovation and tech is entering and revolutionizing the drinks chain.
Featured partners including Bulleit, Chinola, Moët, Privateer, Rhum Barbancourt and Sipsmith, and leading New York City lounges, like Gramercy Tavern, MANHATTA, the Public and more, will all be part of the trailblazing bar crawl. Keep your eyes peeled for The Nomad’s “Make it Twice” cocktail, produced in collaboration with ReThink—a local nonprofit transforming unused food from grocery stores, restaurants and farmers markets into nutritious and delicious meals for those in need.
And while some of the night’s thought-provoking beverages come with economic and environmental implications, some are just plain social… not to mention a whole lot of fun. Mixologist Matt Dorsey and chef Jenny Dorsey of Studio ATAO—a production studio that utilizes AR, VR, and emerging technologies to create multi-platform, impact-driven culinary content—will team up with Selfee, which uses exclusive technology and edible inks to print directly on the surface of food.
The result? The “Ultimate First Date” AR experience, featuring disc-topped cocktails, bearing designs that can be picked up with a QR code reader. Using the Studio ATAO app, the designs will initiate animations on guests’ mobile phones or tablets, offering a variety of probing questions to bring out the core of each person’s personality. Questions range from ice-breaking (“What does an ideal Sunday look like to you?”) to soul searching (i.e., “What’s your biggest failure?”) and potentially conversation-shattering, such as “What’s your stance on eugenics?” Yet all are bound to spark compelling party convo for every Future of the Cocktail attendee, from singletons to entrenched married couples, and work colleagues to longtime friends.
So be sure to snag your ticket—available with advance purchase only—today. Because the future of imbibing has never looked brighter.