PHOTOS: How to Build a Business in the Food World

Armed with note pads, questions and a dream, an audience of interested Edible readers descended on the Brooklyn Brewery for our most recent event: “How To Build a Business in the Food World.”

Armed with note pads, questions and a dream, an audience of entrepreneurs (and just interested Edible readers) descended on the Brooklyn Brewery earlier this month for our most recent event: “How to Build a Business in the Food World.”

A panel of experts shared their stories, offered tips and gave fantastic advice for breaking into the highly competitive market of food production.

Elizabeth Valleau of Empire Mayonnaise cautioned our audience that “Getting traction does not always equal success.” Later, Alex Lorton of Cater2Me.com stressed the importance of learning how to sell yourself when getting started. Dan Marotta, a trademark and licensing attorney, delivered the nitty gritty aof protecting your brand from legal standpoint. And finally, Chrissy Michaels from Fare Trade NYC offered the optimistic message that passion and a good product can lead to success against the big guys.

We look forward to seeing the future products from our audience members on the shelves of some of our favorite shops! Until then, check out these photos from the event:

Empire Mayonnaise shows of their many nontraditional and unique condiment varieties.

© Clay Williams / http://claywilliamsphoto.com

It wouldn’t be a Brooklyn Brewery event if their delicious suds weren’t on tap.

© Clay Williams / http://claywilliamsphoto.com

Attentive guests glean some insight into what it takes to own and operate one’s own food or drink business.

© Clay Williams / http://claywilliamsphoto.com

Attorney Dan Marotta shared his legal trademarking and and licensing knowledge.

© Clay Williams / http://claywilliamsphoto.com

Guests asked questions and took a copious amount of notes.

© Clay Williams / http://claywilliamsphoto.com

© Clay Williams / http://claywilliamsphoto.com

Cater2Me shed some light on the start up process.

© Clay Williams / http://claywilliamsphoto.com

Chrissy Michaels from Fare Trade NYC offered an inspirational message that highlighted the possibilities of small businesses.

© Clay Williams / http://claywilliamsphoto.com

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With an affinity for making lists (complete with check boxes), a history of smuggling goat cheese into college cafeterias and a never ending obsession to perfect her pie crust, it was only natural that Michaela Johnson would find her way into the position of planning and executing events for a food magazine.