Red Hook

How to Open a Restaurant the Hard Way

“In dark moments—and there were a lot of dark moments—I would calculate how many cappuccinos I needed to sell to pay off, say, the plumber. The number was always in the tens of thousands.” So reads an often-hilarious piece in the new issue of Gourmet Live by St. John Frizell on his decision to quit his food mag marketing gig to eventually open a restaurant.