Shazi Visram got the idea for her Brooklyn startup, Happy Baby, after talking to a new mother who was lamenting the quality of commercial baby food. “It was that light bulb moment. I was like, what if there was something better?” she recalls.
Three years later, with the help of business partner Jessica Rolph, Happy Baby was born in DUMBO.
Now busy parents who don’t have time to peel, steam and puree can serve their babies food that is almost homemade. “One of the things we’re focusing on is trying to introduce new flavors and spices to baby’s palette in a way that they can really embrace,” Visram said. The menu includes Yes Peas & Thank You Carrots, Smarter Squash & Wiser Apple, Sweeter Potato & Purer Pear. There’s even a flavorful Baby Dahl & Mama Grain, made with black beans, banana and quinoa. Frozen into cubes rather than sealed into jars, the foods can be separated into individual portions, and are available in two stages: Very Smooth, for babies six months and older, and A Little Chunky, for babies nine months and older. A toddler line is in development.
A portion of proceeds goes to Project Peanut Butter, an organization that feeds malnourished children in Malawi, Africa. Gourmet Garage carries Happy Baby and soon Whole Foods will too, but for now the only way to buy them in Brooklyn is through Fresh Direct.